EP 91 Jeff Howell: Producer

What advertising agencies really mean when they want a “real” read.

This week’s guest Jeff Howell, VP of Production at World Wide Wadio, Producer, Director and VO coach, takes us through a typical day in his working life and shares how he went from talent agent and casting director to producing and directing thousands of commercials and promos. Jeff concisely explains the key differences between the reads needed for radio commercials and TV commercials and the trends in the types of scripts we’re hearing in the current marketplace.

He discusses what advertising agencies really want when they need a “real” read and how he supports the voice talent so they can deliver a great performance. Jeff shares the way he directs a session for a radio promo versus a TV promo and offers some insights on the trends happening in the business right now as well as where he thinks things are going in the future.

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