VO Buzz Weekly

EP 271 Alfonso Lugo: Trends & Differences Between the General & Spanish Voice Over Markets

February 11, 2018

Chuck & Stacey welcome bilingual commercial voice actor, voice coach, musician and producer, Alfonso Lugo. As the voice of Mercedes Benz, Burger King, Bacardi and Nestle in Mexico, Alfonso talks about the strategy and motivation he followed that eventually allowed him to move to Los Angeles to pursue his music production and voice acting dreams. He discusses the voice over opportunities in Mexico City and how the recording process differs from the General Market in the U.S. He talks about the way he approaches commercial auditions always trying to find the connection and authenticity to the campaign and what the client wants. He speaks to some of the trends and differences between the General and Spanish markets and encourages voice talent to remember that they are in the sales business. Awesome stuff here so don't miss it.

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Have you ever wanted to be a voice actor? Maybe you’ve heard the voice from a movie trailer, TV commercial, video game, cartoon, celebrity impressions, internet or radio ad, and thought, “I want to do that!” Do you wonder what it takes to succeed in the voice over business? Or, are you a fan looking to finally put a "face to the voice" of the biggest and best celebrity voice artists? Well, your search is over! VO Buzz Weekly is the hit global voice over web show that's inspiring, educating and entertaining viewers in over 85 countries around the world. Every week, you get up close and personal with a top narrator, voice actor or actress from your favorite cartoons, animation, television promo, TV show, movies, audiobooks, movie trailer, TV commercials and video games, along with the top voice casting directors and agents working in the industry today. You’ll get the inside scoop on how voice artists work from home in their own home studio! Get tips for setting up your vocal booth and voice over equipment. Learn proper microphone technique and other critical skills to enhance your audio and find the right sound for your voice to nail voice over auditions and casting calls. Learn what to look for when seeking a voice coach, and peek behind the voice casting curtain to learn the secrets that improve every voice over audition and narration. VO Buzz Weekly is so much more than just “how to do voice over.” From voice coaching to home business advice, every episode is full of tips, inspiring personal stories and insights to help you succeed in the booming voice over industry, and in life. It’s comprehensive voice over training like you’ve never seen before. Whether you’ve been doing voiceover work for years, or are interested in voice acting, VO Buzz Weekly has something for you! Subscribe now and never miss an episode! VO Buzz Weekly primary focus points: How To Do Voice Over, Voice Over Training, Voice Over Classes, Voice Over Business, Voice Over Coach, Voice Over Lessons, Learn Voice Over, Voice Over Technique for Voice Actors.

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